Nielsen: Sales are skyrocketing in these categories due to COVID-19
So now that we are in a new reality, COVID19 certainly has changed the retail landscape.. the following is what sales have actually benefited from the new normal…
Consumer demand for key products is rising well into three-digit growth rates compared to 2019.
According to Nielsen total U.S. dollar sales data, sales of some items in the health/safety/cleaning, food, beverages, pet, and beauty products categories for the one- and four-week periods ending Saturday, March 21, 2020, are up dramatically year-over-year. Following are some highlights from each category:
Health, safety & cleaning products
Bath tissue (toilet paper) sales were up 123.5% for the one-week period ending March 21, 2020 compared to the same week the previous year and rose 98.9% compared to the prior four-week period. Bath and shower wipes climbed 145% for the one-week period and 151.5% compared to the previous four-week period.
Sales of cold & flu remedies increased 192.2% for the one-week period and 100.4% for the four-week period.
Dried beans proved a popular food item, increasing 377% year-over-year for the one-week period ending March 21, 2020, and 169.1% for four-week period. Other easily prepared food products with a long shelf life were also big sellers. For example, rice: sales grew 234.1% for the one-week period and 117.6% for the four-week period. Shelf-stable tuna sales grew 245.6% for the one-week period and 109.7% during the four-week period.
However, sales of perishable spiral hams, which are also a traditional meal for the upcoming Easter holiday (April 12), shot up 622.1% year-over-year for the one-week period ending March 21, 2020, and 161.8% for the four-year period. Easter did not occur until April 21 in 2019.
Orange juice sales rose 73.2% for the one-week period ending March 21, 2020, year-over-year and 28% compared to the prior four-week period. Packaged coffee showed nearly identical patterns with 73.3% growth over the one-week period and 28% gain over the four-week period.